Grandma’s needed a modern, appetizing digital presence and a streamlined online ordering platform. Their existing customer base loved the traditional, nostalgic feel of the brick-and-mortar shop, but the business needed a way to handle custom cake orders and daily pastry deliveries without overwhelming their small kitchen staff.

Crosley, a well-known brand in the realm of electronics and vintage-inspired products, could benefit from a thoughtful redesign that respects its heritage while modernizing its appeal.

Curly Tails aimed to disrupt the crowded premium pet care space with a playful yet sophisticated identity. I spearheaded the end-to-end branding strategy and marketing rollout, designing a cohesive visual identity system and multi-channel launch campaigns to build community trust and drive early customer acquisition.

Qubo aimed to create a hiring platform for startups scaling from 5 to 50 employees. I designed a solution to simplify recruitment while ensuring quality hires, addressing the unique needs of fast-growing teams.