Grandama's
Grandma’s needed a modern, appetizing digital presence and a streamlined online ordering platform. Their existing customer base loved the traditional, nostalgic feel of the brick-and-mortar shop, but the business needed a way to handle custom cake orders and daily pastry deliveries without overwhelming their small kitchen staff.
Branding
Project Overview
Client: Grandma’s, neighborhood bakery launching a new artisan delivery service
Industry: Food & Beverage, E-commerce
Timeline: 4 weeks (2025)
My Role: Lead Brand & UI/UX Designer
Grandma’s needed a modern, appetizing digital presence and a streamlined online ordering platform. Their existing customer base loved the traditional, nostalgic feel of the brick-and-mortar shop, but the business needed a way to handle custom cake orders and daily pastry deliveries without overwhelming their small kitchen staff.
Design Solution
Instead of leaning into muted, dusty antique colors, this poster series utilizes a vibrant retro aesthetic. It honors the cozy roots of "Grandma's" through vintage typefaces and nostalgic imagery, but injects a high-energy, contemporary color palette to demand attention on city walls and social feeds alike.