Curly tails
Curly Tails aimed to disrupt the crowded premium pet care space with a playful yet sophisticated identity. I spearheaded the end-to-end branding strategy and marketing rollout, designing a cohesive visual identity system and multi-channel launch campaigns to build community trust and drive early customer acquisition.
Branding,Marketing
Project Overview
Client: Curly Tails, a premium pet care and lifestyle brand
Industry: Pet Care, E-commerce, Direct-to-Consumer (D2C)
Timeline: 6 weeks (2025)
My Role: Lead Brand & Marketing Designer
Curly Tails aimed to disrupt the crowded premium pet care space with a playful yet sophisticated identity. I spearheaded the end-to-end branding strategy and marketing rollout, designing a cohesive visual identity system and multi-channel launch campaigns to build community trust and drive early customer acquisition.
Design Solution
